Marketing Greece, the leading association promoting Greek tourism, announced the launch of Pythia, an innovative digital assistant on its popular travel platform, Discovergreece.com.
Pythia, named after the oracle of Delphi, is designed to enhance the travel experience for visitors exploring Greece's rich culture, history, and landscapes.
Pythia, which has been operational for several days, utilises artificial intelligence to provide personalized recommendations and answer questions about various aspects of Greek travel. The chatbot, provided as a service by Matador Ventures, allows users to easily book hotels through a collaboration with WebHotelier, search for flights on Skyscanner, and explore various activities and tours through the platform's dedicated section.
The new feature is expected to significantly streamline the travel planning process for tourists, offering a seamless and convenient way to organise their Greek adventure. By incorporating Pythia into Discovergreece.com, Marketing Greece aims to attract a wider audience and further solidify Greece's position as a premier tourist destination.
The launch of Pythia marks a significant step forward in the integration of AI technology within the tourism industry, showcasing the potential of digital tools to enhance customer experiences and provide valuable support for travellers.
As Marketing Greece continues to invest in innovative solutions, the association is confident that Pythia will become an indispensable resource for travellers seeking an unforgettable Greek experience.