In a landmark move, MYTILINEOS Energy & Metals has introduced a new era of growth and innovation with the launch of its new brand name, METLEN, refreshing also its corporate identity.
The strategic rebranding reflects the company’s steadfast dedication to expanding its global footprint and pioneering industry advancements.
Evangelos Mytilineos, the Chairman and CEO of Metlen, made the announcement during the company’s Regular General Assembly, attended by shareholders, employees, partners, analysts, and journalists.
The event was also broadcast live to an international audience spanning all continents where the company operates.
“This company is akin to my third child,” Mr. Mytilineos said, showing his deep personal connection to the firm’s evolution.
The rebranding to METLEN marks a significant chapter in the company’s storied history, underscoring a period of transformative success in recent years. “The chapter with the family name has concluded,” Mr. Mytilineos said, signalling a new direction for the group’s future endeavours.
He elaborated on the company’s achievements and its ambitious outlook for 2024 during the assembly, where the management’s financial performance projections were also discussed.
The rebranding initiative is poised to reinforce METLEN’s position as a leader in the energy and metals sector, driving forward with a renewed vision and identity.