Greek Tourism Minister Olga Kefalogianni met with French media outlets during her visit to Paris to discuss Greece's tourism achievements and future strategies.
She emphasized the importance of the French market and highlighted the record-breaking year for international arrivals and revenues in 2023.
Bank of Greece data suggests that French visitors to Greece will reach 2 million in 2024.
Ms. Kefalogianni outlined Greece's tourism strategy, focusing on promoting new destinations and specialized tourism offerings.
She discussed recent legislation, including new standards for short-term rental properties, environmental classifications for accommodations, and the government's framework for marinas.
The minister addressed emerging target markets, such as India, China, and Saudi Arabia, and initiatives like the cruise tax and the berth allocation system to manage congestion at popular destinations.
She reassured her audience that the Greek government is prioritizing measures to ensure a unique, authentic, and unparalleled experience for visitors, emphasizing the importance of tourist safety and infrastructure upgrades.