Greece is actively promoting religious tourism, aiming to capitalize on its rich spiritual heritage and attract a wider range of visitors. Deputy Minister of Tourism Elena Rapti emphasized the government's commitment to this growing sector during a recent graduation ceremony for the postgraduate program in "Religious and Pilgrimage Tourism."
Ms. Rapti highlighted the Ministry of Tourism's strategic initiatives to enhance religious tourism, including the re-establishment of a coordinating committee dedicated to pilgrimage tourism in October 2023.
The committee brings together key stakeholders, including representatives from Greece's major Christian churches, the administration of Mount Athos, the Ministry of Culture, and the Greek National Tourism Organization (GNTO). This collaborative approach aims to preserve religious traditions while simultaneously boosting tourism to sacred sites.
By showcasing Greece's diverse religious landmarks and improving the country's tourism image, the Ministry aims to increase visitor demand and extend the tourism season.
The focus on providing high-quality services to religious tourists reinforces Greece's position as a premier destination for spiritual journeys.
"We are committed to showcasing the unique religious experiences Greece has to offer," said Ms. Rapti. "Our initiatives aim to attract travelers seeking spiritual enrichment while contributing to the preservation of our cultural heritage."
Through these strategic efforts, Greece seeks to strengthen its position in the global religious tourism market, fostering cultural preservation and economic growth within the tourism sector.
The focus on religious tourism not only diversifies Greece's tourism offerings but also provides a unique opportunity for travelers to connect with the country's profound spiritual heritage.