Greece is solidifying its position as a tourism powerhouse, ranking fourth in a new survey of top travel destinations for summer 2025.
The "Ticket to Travel 2025" survey, conducted by Marriott Bonvoy among its members in Europe, the Middle East, and Africa, places Greece alongside Portugal in traveler desirability, just behind Spain, Italy, and France. This positive news comes on the heels of other recent studies showcasing Greece's growing popularity.
The survey highlights some interesting travel trends for the coming year. Luxury travel is on the rise, with a significant number of high net worth individuals opting for five-star accommodations and planning nearly ten leisure trips in the next year.
Younger generations are showing a growing interest in exploring their heritage, with many planning trips to destinations linked to their family history.
Overall, the outlook for the travel industry in 2025 is optimistic.
The majority of those surveyed plan to travel the same amount or more than they did in 2024, with bookings happening an average of 3.6 months in advance. This sustained interest in travel, coupled with Greece's strong showing in the rankings, bodes well for the country's tourism sector and its continued contribution to the Greek economy.
As Greece continues to recover from the economic challenges of recent years, the tourism industry remains a vital source of revenue and employment, making this positive travel forecast particularly significant.